Listing a Product to eBay

Learn how to create an eBay listing using ChannelGrabber Classic

Clare Cormican avatar
Written by Clare Cormican
Updated over a week ago

This guide will cover the process to list a new product to ebay from ChannelGrabber, assuming that you have already created the product itself in the system (see separate guides on Creating a New Single Product or Creating a New Variation Product if you have not yet got a product set up to list).

We are going to follow the process through with a variation product, as that is slightly more complicated than a single item, so this should cover everything you need for both types of product.


1.  From the main Products page click on the name of the item you want to list to ebay.  This will take you to the General tab for this item.  Click onto the Listings tab on the navigation column on the left:


2.  a)  First you need to create the basic listing profile, by entering a Profile Name (for your reference to identify the channel – this could be the channel name, or account name etc.) then selecting the Channel and Account from the drop-down menus.  This is so ChannelGrabber knows which marketplace and account to send the listing to, as many of our users have more than one account on each marketplace or multiple listings of the same item on one marketplace:

b)  Once you have created the listing profile, click the green Add (+) button to the left:

c)  This will create the new listing profile and you can then click on the Edit link on the right to go in and start adding more content to the listing:


3.  Once “inside” the listing profile, you will be able to see several empty fields and six tabs for different sections of the listing (Info, Description, Images, Shipping, Variations and Misc):

a) To populate as many of the listing fields as possible from the product data you created previously, click on the Info drop-down menu in the QuickLoad bar at the top of the page and select General.  This will auto-fill any fields in the ebay listing that can pull content through from your general product data, such as title, price, condition, description, variations etc:

b) ChannelGrabber has now completed as many fields for you as it can, based on the original product data you created.  You now need to work through and complete any ebay-specific fields that you have not yet entered content for, such as Listing Type.  There are three listing types: “Auction”, “Fixed Price” (Buy It Now) and “Stores Listing (GTC)” which is for Good-Til-Cancelled listings (only available on ebay stores, not individual seller accounts).  If you choose Auction or Fixed Price the page will update to include further fields for you to enter how many days the listing will be live for and for auctions, the starting price:


For auction type listings, you can also schedule a start date and time if you do not want it to start when you initially submit the listing to eBay.  The Schedule Start Time field will automatically appear once you have set the listing type as Auction, so you simply need to click on the date field and set the date and time that you want the listing to start (this must be in the future) then click the OK button:

c)  You may already have set a product condition back on the main General tab, but eBay have more condition options to choose from, so you can be more detailed if you wish:

d)  The next step is to set your Primary Category for ebay.  Once you select the first option, the page will update to give you the next sub-category and so on until you have completed all the ones ebay requires.  You can repeat this process with a Secondary Category too if you wish, although please be aware that ebay may charge you extra for using this feature.  If you have your own Store Categories on your ebay store you can also select those here too:

e)  If eBay have a set of Item Specifics for your chosen primary category, the page will update to include additional fields on the right for you to complete if you wish.  These are not mandatory, however they will add more detail to your listing to make it easier for your customers to find it using different search and filter options, so we recommend completing as many as are relevant to your item(s).  You can even add Custom Specifics if you want to provide a detail that eBay hasn’t offered.  If you are listing a variation product, do not complete item specifics for the variation information as this will be addressed in the Variations tab later (eg. if you have size and colour variations, do not fill in the Size or Colour item specifics, or you will receive a listing error when trying to submit to eBay:

f)  There is also a field for the ePID (ebay Product ID) which is ebay’s global reference ID for a catalogued product.  This means that some products, such as tablets, mobile phones etc. have been entered into ebay’s catalogue of products, and you can therefore use existing information on ebay to enrich your own listing.  Use the Search ePID field in ChannelGrabber to enter the name of your product and if it exists in ebay’s catalogue, a list of results will appear beneath.  If the item you are listing is there, you can click on it to automatically fill in the ePID field:


4.  Once you have completed as many of the fields on the Information tab as possible, you can then move along to the Description tab at the top of the page:

Here your description from the General tab will have been quick-loaded in, but it may require further formatting.  You can use the ChannelGrabber listing editor to change the font, size, colour, layout etc. and whatever you do here will look exactly the same on ebay when the listing is submitted:

Top Tip:  Why not check out our blog post on How To Write Product Descriptions That Sell Like Crazy

5.  If you have an ebay listing template design (HTML) then we may be able to set that up in your ChannelGrabber settings, which means that you can then apply your HTML template to your ebay listings in ChannelGrabber to make them look more professional and match your corporate branding (please contact our Support Team for help adding an ebay listing template in ChannelGrabber).  You can have multiple templates saved in ChannelGrabber.

To apply your template once it has been added to your ChannelGrabber settings, simply go to the top of the page and from the QuickLoad bar, find the Design drop-down menu and select your template:

You can even preview your template to check everything looks good before you continue with the listing.  Simply click the blue Preview Template link above the text editor and a new tab will open to allow you to check the listing appearance:


6.  Next move onto the Images tab near the top of the page:

a)  You can select from different Gallery Type options on ebay, however we recommend to stick to the default “Gallery” option, as ebay may charge extra for advanced gallery types:

b)      From the Primary Image drop-down menu, you will be able to select any of the images you have uploaded as the main image for the eBay listing:

c)       You can then tick into any of the other images to make them secondary images:

d)      If you have added different images for each variation then from the Variation Images drop-down menu, select the variation name that you want the images to change for (eg. if you have both size and colour variations, you would choose Colour, and then when your customer selects one of the variations, it will show the relevant image on the ebay listing):

e)      Finally, if you want your customers on ebay to be able to enlarge/zoom in on your images, you can select which images you want to “SuperSize” (please be aware that for it to work, your images but be a minimum of 800 pixels on the longest side):


7.  Next, move along to the Shipping tab:

a)       You can set the number of days you take to dispatch an order first:

b)       You can then add both Domestic and International shipping options.  Start with Domestic, by clicking the Add More button on the right hand side of the page.  Each time you click Add More this will create a new row for you to add shipping services and costs to, very similar to how you would do this on eBay.  Leaving the cost as 0.00 indicates free shipping.  You can add both a main postage cost and an additional item cost for if the customer orders more than one of the same item:

c)       Once you have added your Domestic options, you can also add international options in the same way, but as well as the shipping service, postage cost and additional item cost, you will also need to select a region that this rule applies to, for example Europe only or Worldwide:

d)       Once you have added all the necessary rules, you can now save this as a Shipping Template, which will mean you can select it from the QuickLoad bar in future, to save having to enter this same information for other new eBay listings.  Directly above the Add More buttons, in the dark grey bar, is a Save As Template button.  Give your template a name for future reference and save it:

e)       From now on when you are creating a new listing, instead of having to create all these rules again, you can just go to your QuickLoad bar at the top of the page, and from the Shipping drop-down menu you will be able to select your template and all your shipping services and prices will be loaded in:

You can create as many different Shipping Templates in ChannelGrabber as you like, so if you wanted different templates for different types of items for example, then that will be no problem – just repeat this process with your additional sets of shipping details and save them as new templates with different names.



8.  Next move onto the Variations tab if you are listing a variation product (skip this stage if it is a single item):

On this tab you will find a full list of all the variations you have added and the images you previously assigned will be pre-loaded.  You will see that the Price and Barcode (EAN/ISBN/UPC) column need to be filled in for each variation.

a)       If all of your variations are priced the same, you can shortcut the process by assigning a price to all SKUs.  Find the All SKUs row at the top of the variation table and click the grey padlock at the end of the line to unlock a Price field:

b)      Enter the price for all variations in the Price field in the All SKUs row then click the padlock to apply your price and “lock up” the table again.

c)       To add barcodes for the variations, and if each variation has a different price, you can apply these individually for each variant by clicking the padlock on the very top right of the table to unlock all fields for editing:

d)      You can now go through each variant and add a price and barcode.  When entering the barcode, please ensure you have selected the relevant format from the drop-down menu in the column header (default is EAN).  If there is no barcode then simply enter “Does not apply” in the barcode field.  You can also allocate a secondary image per variant if applicable:

e)      Click the padlock again once you’re done to save your changes and lock the table back up.

f)        The final step is to ensure that all variants and Listing Specifics are ticked, otherwise they will not be sent through to ebay properly:


9.  Lastly, click onto the Misc tab:

Here you can check and select all the final details for your listing, such as Payment Methods, Click & Collect, Get It Fast etc. 

If you have set up default preferences in your ChannelGrabber marketplace settings for ebay (Settings – Marketplaces – ebay Accounts) then those will be applied without you having to tick the Payment Methods, Returns Postage to be Paid by, Item Location Country, Item Location City, Returns Accepted Within and Out of Stock Control.  The Use PayPal Email drop-down will only be active if you have more than one PayPal email in your settings.

The Strike Through Price options will only work if you have this feature enabled on your ebay account, so please check that before applying them in ChannelGrabber.

Any other fields or tick boxes will not have default settings, so make sure you complete anything that is relevant to your listing:


10.  Once you are happy with your listing and have selected all your preferred options, you can go to the top of the page and click the Submit button in the QuickLoad bar and this will send your listing through to ebay:

A banner will appear at the top of the page to confirm your listing has gone through successfully, or if you have missed anything out or made a mistake somewhere, the banner will tell you what the error is so you can resolve it then Submit the listing again:

Once listed, if you return to the Listings tab on the left navigation column, you will be able to see the status of the listing and also a link to the live listing on ebay, so you can click this to easily locate and view your listing on ebay directly:


We hope this guide is helpful but if you require further assistance please feel free to get in touch. 

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